My journey at Lookout began after recruitment by Hubert Shum, my amazing former Creative Director at Silverlign/eBay Enterprises. Following Hubert’s departure shortly after joining the Lookout team, I had the good fortune to work with, and learn from, Deb Wolf, an inspiring CMO with an incredible knowledge base. As the Creative Lead at Lookout, a global mobile security company, I led visually innovative design strategies to keep our brand at the forefront in the dynamic digital landscape. With a dedicated focus on category design, we worked collaboratively to establish a new marketing category that significantly shaped and influenced consumer perceptions. My responsibilities included overseeing the development and execution of Lookout's global visual identity and creative strategy, ensuring alignment with brand values, target audience and business objectives.