As a former Art Director for Mattel (while employed at Silverlign), I guided a talented team in implementing weekly updates to the website and impactful ad and email campaigns, ensuring a visually engaging and user-friendly online experience for our audience. Navigating the world of iconic toy brands, our collaborative efforts focused on seamlessly blending creativity and strategic design. Together, we ensured a visually engaging online experience and successfully captured the essence of beloved toys in our digital campaigns.
Designing a new UI/UX for an ecommerce site requires a collaborative effort blending creativity, user-centricity, and strategic thinking. Our team began by thoroughly understanding the target audience, researching industry trends, and analyzing competitor approaches. Through joint efforts in wireframing and prototyping, we crafted an intuitive refresh and interface, optimizing user navigation. Aligning visual elements with brand identity, we ensured a cohesive and appealing design. The team also focused on a user-friendly checkout process and responsive design for various devices. Regular usability testing, conducted as a team, ensured the final UI/UX surpassed user expectations, fostering a positive and engaging online shopping experience.
